Sanrio celebrated its sixtieth anniversary in 2020. The progress of this company, which has created more than 450 characters, is indeed the history of “kawaii” culture now enjoyed all over the world. Through goods, publications, and videos, this exhibition traces the development of Sanrio.

Organized by The Sapporo Television Broadcasting Co., Ltd. and Hokkaido Museum of Modern Art

Adults and university students: 1600 (1400) yen / Senior high school and junior high school students: 1100 (900) yen / Elementary school children: 800 (600) yen / Over 3-year-olds: 400(300)yen

*Rates in parentheses apply to:
・Groups of 10 persons or more
・Repeater’s Discount on presentation of a stub of a special exhibition ticket held at Hokkaido Museum of Modern Art or other prefectural museums in Hokkaido.
・Advance tickets

*Under 3-year-olds, holders of disability ID (including MIRAIRO ID) and a caregiver are admitted free of charge.

*Elementary school children and younger must be accompanied by an adult.